When the Libertine Liquor Bar had the opportunity to move to a new location, they knew the old concept would need to be tweaked. Coming from a downtown location surrounded by men in suits to the more colorful, and vibrant Mass Ave locale meant that the old branding just wasn’t going to fit. They wanted to ditch the dark, mysterious tone, and transition to a fun energetic bar that still looked like it made the best cocktails in the city. We looked at old industrial bulb signs as a large inspiration, along with hand painted lettering from the 40’s and 50’s. For a larger write up on the Libertine rebranding visit this page.
Designed at CODO Design.
